The creative Accelerator program for facebook marketing

Facebook has launched a “Creative Accelerator” programme in a bid to aid brands targeting consumers through their mobile devices.

The Creative Accelerator" is a program allows brands to reach consumers in countries such as India high growth, Indonesia, Turkey, South Africa and Kenya. This allows brands to reach consumers via Facebook on their mobile phone, whether in Smartphones or feature phones, will be in both 2 g or 3 g.

Srivinivasan is one of the people responsible for making sure that Facebook ads work, looks great, and tailored to different audiences around the world, especially in emerging markets such as India, Turkey, and Kenya. Srivinivasan says by visiting various countries, he and his team capture the nuances of how people use Facebook and their cell phones--including what the average bandwidth and connections-and then may alter their insights actionable advice on how advertisers should build their campaigns.

The creative Accelerator helps brands and their agencies make their advertising works on any mobile device and type of connection.

"When we travel to all of the different countries, it was amazing to see how many common patterns emerge and how many shades are doing well," said Srivinivasan. "But regardless of the type of device and the type of connection, the excitement of the people to be able to create and consume rich content-such as video or photo-do not reduce. Just because I'm a user feature phone with a bad connection, it does not mean that I have to see anything less interesting. "

So, build off of that, Facebook has created a product where people can avoid using their data plan by clicking ads on Facebook mobile and then have the advertiser pay for data sent them some kind of content, such as music or celebrities.

The creative Accelerator is the open platform of seven brand partners for more around the world. Official Facebook making more than half of the ad revenue Foreign Affairs, so that the work of the empathy and space Srivinivasan and creative team Accelerator is doing is more important than ever.

Facebook is also working in the countries to learn about differences across language, culture and technology to help build stories and serve seamless creative across devices.

It will also improve program targeting the bandwidth that was launched in August 2014 to allow advertisers to reach the people based on the network connection. The program was launched as people in countries with high growth visible leap of desktop and access the internet the majority of mobile devices. The program allows advertisers to deliver their messages only to those who can receive and allowed advertisers to target appropriate creative to the right people.

And thanks to the rapid adoption of mobile phones in countries with high growth, brand has an unprecedented opportunity to reach people with stories that are personal, relevant and meaningful.

It is very important to create campaigns that explain a variety of devices and mobile connection of people in countries with high growth used to access services such as Facebook. If you only build content that looks great on your iPhone or Android device high-end, You did not include the most potential viewers.

Just because you're building for all people does not mean that one size fits all. Facebook looks different on mobile features than it does on a smartphone. Creative specifications for feature phones and Smartphones that are different from the older newer devices. Campaigns that deliver the right creative for the right device will feel more relevant.

If you're building content that should work well on the mobile phone feature with 2 g connection, there is a better way to test the experience rather than using the feature phone with 2 g connection on its own. Empathy and attention to detail can go a long way toward improving the quality of the overall campaign.

Brands are now able to develop and send rich media advertising, such as video, to people in connection faster and more relevant pieces of content, such as still images, for those accessing Facebook on a weak connection.

Facebook is built around people and we want to help businesses create content that is important to people. The creative Accelerator is one part of our efforts in this area, and we look forward to sharing more information about jobs in the months ahead.

It will also improve program targeting the bandwidth that was launched in August 2014 to allow advertisers to reach the people based on the network connection. The program was launched as people in countries with high growth visible leap of desktop and access the internet the majority of mobile devices. The program allows advertisers to deliver their messages only to those who can receive and allowed advertisers to target appropriate creative to the right people.

Facebook partners with brands and agencies to ensure that they are on the low end smartphone able to seamlessly view content on their phones. Eventually campaign generates increased 25 points in ad recall and repair 4 points in purchasing intentions.